Today’s Professional Marketer is of a different breed and new methods are employed to do the work that previously was standard procedure in MLM, Network Marketing or general recruitment training. Your ACN Business card print cost would be much better used in other areas, in fact all “traditional” marketing methods are now by “default” obsolete in the quest to prospect more downline or securing more prospects. In five easy steps I am going to not only give you the reason for not using business cards for prospecting ACN prospects, but I will also expose the Marketing Secrets of Network Marketers for the future.

Step 1. People are not really that interested in you unless they have a reason to be. Lets be honest, just because you have found something that (to you), is extremely interesting and exciting it is very difficult to pass this emotion on to other people in such a way that the person (who has maybe never seen or heard about you before) will become excited too. So already here we are back to, that your prospect in the first 3-4 seconds passes a judgement on your looks, your intentions and your honesty and though being curious about why he or she was handed the card in the first place and that they sincerely promises to render some action, statistically maybe 1 in 100 actually does. So unless you manage to relate to them in five seconds flat how you are going to solve their problems, you are still a stranger and object of mistrust and fear.

Step 2. A business card does nothing for anyone who hasn’t got a reason to buy. Can you easily interest a stranger, who is very thirsty, in the water that you promote? Yes of course, but why? Because the stranger obviously has an immediate and urgent “need” for the stuff. You were able to solve his problem quickly, so there everyone is happy. Would the stranger have cared if it cost money to get your water. No not the slightest, if of course he had some, otherwise that would be another problem, for someone to solve. Let me take you a little further, what then, if the stranger you met needed a single roof tile to his or hers house. just one single roof tile? How perceptive would he/she be if you had the one they wanted. Again if the price was right and so on. Can you see we have the start of a ratio building up here, a mathematical formula measuring (needs vs. supply vs. urgency=interest).

Step 3. The simple cost factor of a properly produces quality business card, puts it out of reach of the average person and therefore not able to be dublicatable. One of the most overlooked factors in Network marketing is the ability for everything to be “copied”. I remember when I started and one of my downline distributors suggested to me why don’t we do letter drops to prospect for more downline. It seemed such a great idea, for a relative small investment, I could have some fliers produced with a “killer” message that would get everyone who saw it get involved instantly, yes? Many problems comes here, as most MLM companies rules and regulations prohibits this type of promotion because of the spam effect ( yes even before spam) we had physical letterboxes that we didn’t wanted to be full of “Junk Mail” and the cost of producing fliers put it out of reach with many new distributors.

Step 4. To use business cards for ACN or any other MLM (Multi Level Marketing) Business, means that you will give them away to someone, to get them to call you, if they are at all interested and in this process, sorry to say, you already have lost most of the credibility (more on that soon) so what remains is a card with someone’s “name” and “title” Let me ask you, when was the last time someone gave you a card, that you treasured and gave due diligence just because someone handed it to you? Or did you just put in your wallet going yes I will keep that for now and simply forgot about it, only to find it when you cleaned out your wallet 3 month later and you’ve almost forgotten who that was. Yes. Especially if the person didn’t follow up on you with a phone call or a letter.

Step 5. I hope I have managed to give you many good reasons, why using business Cards for ACN or any other Network Marketing Company would be an exercise in futility, but let me also fulfill the promise of revealing to you what today’s sophisticated MLM Marketers are using and the very short answer is ” The Internet” why? because everyone uses it, it’s readily available, even for free at the libraries around the world. People who hasn’t got a computer at home can simple go to their nearest public library and book some time and literally “run their entire business online”. Remember what I said about being dublicatable, Hey using a public library works well, and it’s free. However there is a real need in Network Marketing for a correct and unfortunately most of the upline sponsors you end up with is working from “I think this might work”. I was in MLM for many years, costing me an absolute fortune in both time and money, before I realized that my upline had no idea about putting networks together and even with all their love and good intentions, sooner or later it comes down to “You” and “If it is going to be, it’s up to You”.

By: Nick Struan

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